The Clareo identity
One mark, two experiences: a warm, light candidate journey and a focused, dark recruiter command centre. Everything below is the approved source of truth.
Logo
Use the horizontal lockup by default. The stacked lockup is for splash, auth and print. Never recolour, stretch or add effects to the mark.
Healthcare CareersHealthcare CareersHealthcare Careers24px32px44px64pxMinimum clear space equals the height of the mark. Never render below 24px tall.
Colour
Navy grounds the brand, teal signals momentum, and signal blue drives interaction inside the product.
Typography
Poppins across the entire system. Headlines are extrabold and tightly tracked; body copy stays regular for readability.
Voice
How Clareo sounds, everywhere from a landing page to a recruiter's first text message.
Start with a conversation
We never ask for paperwork before we help. The first step is always a person, never a form.
Encouraging, never shaming
A partially complete profile is progress. We celebrate what's done and invite the next step.
Career platform, not job board
We talk about careers, matches and relationships — not listings, applications and requisitions.
In context
The mark applied to the surfaces our candidates and recruiters actually see.
Healthcare Careers